|  | The Persian Rug Cleaning Process
Vacuuming..? 
Merely vacuuming the rug or manually beating it will not remove all      the dry soil. We use an industrial dusting machine which 'shakes and      beats' the dust and debris out of the foundation of the rug at speed. We      are one of only a handful of companies in the South Africa to use a      mechanical beating system. So remember, we don't just clean rugs to      improve the appearance on the surface. Mechanical Beating is the most      effective way to extend the life of your rug by removing the abrading dry      soil which acts as sandpaper and causes natural fibres to break down.  Thorough high pressure wet cleanNot just a surface clean...
 Using cold water and pH correct shampoos. Agitation is needed using specialist machines with soft brushes. This system of washing is the safest and most effective way to clean the rug as it doesn't rely on using hot water or steam, in line with wool safe guidelines, or indeed any harsh alkaline chemicals. Full water saturation also means the rug is cleaned all the way through to the backing and the fringes are thoroughly soaked. We do not just give the rug a surface clean using extraction machines designed for wall-to-wall carpet care. 
 Advantages of a full immersion wash...
 
The most thorough system of rug cleaning: The entire rug is immersed      in water Very safe to fibres: The water acts as a 'buffer' when using      specialist soft brushing machines for agitation Wool safe guidelines observed: Only  pH correct shampoos and      cold water used Fringes: Leaves much cleaner fringes than with      any other cleaning system We carry out all these procedures.... 
We shampoo both sides of the rug We shampoo the fringes We use oxygenated high pressure water through the rug to open      fibres We use air compression  to remove emulsified soil The next step in the process utilises      pressurised clean water rinsing to remove all cleaning residues before      drying. Why rugs must be rinsed properly... 
After the full wash the rug will need to be rinsed with fresh      water, using our water injection system. Without a thorough rinse process      the rug will retain emulsified soil and shampoo in its fibres. This will      leave a sticky residue which will cause rapid re soiling of the rug once      dry. You wouldn't dry your clothes before thoroughly extracting the      excess water, would you...? Once the rug is rinsed all excess water is vacuum extracted from      the rug. A rug which is left soaking wet for too long can develop a whole      range of problems such as distortion, browning, and dye migration to      fringes to name a few.  Your rugs safety is our priority at every      stage of the cleaning process... Hanging & Drying
 Once rugs have been fully rinsed of all excess moisture, must be hung to dry.
 
 The quicker they dry, the safer...
 
 Rugs which are left drying for days in humid conditions are at a much greater risk of developing unwanted results such as browning and dye bleed. Our approach is to hang rugs in our drying area. Because they are hung up, air is able to pass over both sides of the rugs.
 
 Fringe Finishing & Grooming
 Attention to detail makes all the difference....
 Pile Grooming
 
Once cleaned, the nap needs to be groomed with soft brushes in the      correct direction before the rug is finished. This procedure ensures that      the pile will reflect light in one direction and minimise shaded areas      after drying. The more thorough the grooming process, the better the      appearance and feel of the rug once dry. Fringe Finishing Once rugs have been cleaned and dried the      fringe are inspected to ensure that it is as clean as possible. However if      for any reason after cleaning the fringe remains slightly soiled, we use      specialist solutions to enhance its appearance and  re-clean by hand.  Nobody likes the look of a discoloured fringe... 
We feel that a rug is not 100% clean unless      special attention has been paid to the fringe. We can rectify common      fringe discolouration problems such as dye migration and cellulosic      browning. Because fringe is very often made of cotton, specialist      procedures need to be used in order to enhance its appearance without causing      long term structural damage. Your rug’s safety is always our priority and      so we never use chlorine bleaches which unfortunately are still being      widely used in the industry. 
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